Impression Management (Goffman)

Impression management is also known as “Self-presentation.” Because the better you present yourself in front of others, the better impression you will be able to make in front of them. Impression management is a strategy in which a person tries to convince others of a person, thing, or event. In detail, In the impression management process, an individual manages his impression(an impact of your personality, When You Talking Others) to influence other people for something.

For example, Suppose you are working in a company. In that case, you need to maintain a good impression of your personality before your superiors to get some better opportunities like a promotion or salary increase. Imagine, someday you become late to your office. This situation may decrease your impression in front of your boss or manager, but you can handle the situation better if you know about impression management.

Definition of Impression management

Impression Management (Goffman)
Impression Management (Goffman)

 Impression management is a conscious or subconscious process in which individuals attempt to convince other perceptions about an object or event by controlling and regulating the flow of information in conversations or social interactions.

The concept of impression management was introduced in 1959 by  Erving Goffman, a Canadian psychologist and writer. The work of Erving Goffman on Impression management ws first published in his book “The Presentation of Self in Everyday Life.”

Techniques used in impression management

Impression Management (Goffman)
Impression Management (Goffman)

As I have told you before, Impression management is a process in which individuals try to change other people’s perceptions. Some impression management techniques are used to change the perception of others.


Conformity is a technique in which we agree with the opinions or judgments of others to create a better impression of ourselves. For example, an employer agrees to his boss’s decisions and plans to make a better impression on his boss.


Doing some favor to someone so that you can have a good image in front of him and help him get consent. For example, a salesperson offers lunch to his Potential customer thanks because he gave his valuable time.


Impression Management (Goffman)
Impression Management (Goffman)

Excuses are a defensive technique used to maintain your impression of others after an unacceptable incident has occurred to you. In simple words, if you have done something wrong or unacceptable, then give a good reason for it so that it causes less damage to your impression. For example, an employee tells his boss that he did not complete the design of the advertisement for the launch of the product  yet, but the product is also not ready because there are some changes in the product which is not preplanned.


Self-promotion is a technique in which a person promotes himself by developing some specific skills and do some tasks in a better way and make a better impression.

For example, A employee tells his boss he has done that task in less time while another employee takes more time.


In this technique, people make their work appear more exaggerated; they tell their work more important than other people’s work so that they have a better impression than other people.

For example, an employee tells his boss that people have liked the ad he made more than others.


Impression Management (Goffman)
Impression Management (Goffman)

In this technique, we compliment people for their work so that our impression becomes good in front of them. Flattery is a social technique to impress someone in interaction.

A new employee tells his manager that no one else can present this topic same as you.


praiseGreeting people proudly in praise because they do something well so that people know how well they have done their job.

For example, The head of a group congratulates the members of his group for completing their task.


Association means improving or protecting your impression by managing information about people and things with which one is associated.

For example, an applicant could tell the interviewer: ‘that’s such a coincidence, your friend and I are Neighbour.’

Managing impression

You must have always heard about this line” Your first impression is your last impression” And this is also true, so try to improve your first impression always.

Previously I told you some techniques that help you make and improve your impression in front of other people. Now I will tell some guidelines for managing the impression that you make in several social interactions.

Be Mindful

Impression Management (Goffman)
Impression Management (Goffman)

Be careful in public interactions, and your brain must work well. Before saying anything, think about its impact on other people and what they will think about you. Please do not say anything unnecessary because it will spoil your impression in front of others. You should avoid giving too much information about yourself to other people.

Manage emotions

Control your emotions in social interaction Because nothing will affect your impression as much as an unreasonable emotional explosive. Emotion is an important factor in conversation Because feelings help to connect. A good feeling of you can create a very good image of you. It would be best if you control your negative emotions during meditation.

Know yourself

Self-awareness is an important thing to manage a successful impression Sociologist. Goffman proposed a dramaturgical theory in which he posited that human beings are merely a combination of different roles that we adapt according to time.

However, it’s important to have a sense of self-awareness, And know the answer to these questions like  Who am I?, What value II have ?, What do I stand for?

Be self-confident

Impression Management (Goffman)
Impression Management (Goffman)

Confidence is one of the most important factors of your personality. Never lost your confidence in the conversation with others. If you don’t have confidence in yourself, then how can you expect from other people.

Be positive

A very good image can be created with positive thinking while talking, so keep positive thinking. A smile of yours, a compliment from others can create a good image of you in front of other people.


so here, the conclusion is that Impression management is a technique in which individuals try to better themselves in front of others in social conversation. To improve their image in front of others, they use different techniques like  Conformity, Excuses, Acclaim, Flattery , Self-promotion, Favours, and Association

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