- August 30, 2021
- Posted by: Vishal Kumar
- Categories: All Blogs, Marketing
Discord is a chat application that provides some features like voice chat, screen share, and game bridge there are also some other applications like twitch and skype, but they are as popular as Discord. The main thing in Discord it’s dedicated to the gamer. You should know the global gaming industry is valued at USD 173.70 billion in 2020. There are approx 2 billion active gamers in the world, The Asia continent has approx 1.48 billion active gamers, and it is the largest gaming market in the world.
Europe stands at second position with approx 715 million gamers. Now you can assume that how big the gaming industry is. Discord allows the gamers to create a huge community outside the game. in current days along with the gaming community, some other communities are also available on Discord like singing communities, educational communities, etc. Discord is a communication application that allows the games to communicate with other teammates while playing the video game. In current days some games like Players unknown in Battlegrounds (PUBG) or Battlegrounds mobile India (BGMI),
and Call of Duty (COD) come with their own voice and chat system then they do not require Discord like communication system for chatting while playing the game. but they require its server to easily communicate with other players outside the game. And some popular games like clash of clans(COC) and Clash Royale comes only text chat system so they use Discord for voice chat while playing the game
What is Discord?
Discord is a chatting platform specially made for gamers the software is available on PC, Mac OS, Linux, Android, and IOS
the web version is also available. With Discord, you can text or voice chat with others without interruption. Here you can share your screen with others in good video quality. Discord allows you to create new servers or join existing servers. discord servers are just like a Telegram channel. These discord servers can be joined by people who have the invite or participation link or you can create your server and talk about any topic. these days community other than games like art, Singing, and medical science also exists on discord servers. You find a bunch of people chatting and modeling on these servers.
Why Discord is different from others chatting app?
As we told Discord is also a chatting application, But it is different because it’s dedicated to the gamer, and the company’s main market target is Gamers. Discord comes with some basic features which are important to gamers like Gamebrigde. There are also some other chatting applications such as Mumble, Elementor (formerly Riot), SteamChat, TeamSpeak 3, Blizzard Voice, and Chatovertone.
Which is used by gamers, but Discord is used by most gamers as it is available for free, on all platforms like Windows, macOS, Linux, mobile app, and the web. The company secures its voice and text chat systems with end-to-end encryption. An audio recording facility is also available. This is a lite application and easy to use. Discord doesn’t show ads of any kind that annoy users.
Discord business model
Discord launched in 2015, and it shows massive growth. In 2021 the total worth of Discord is around $7 Billion. A lot of people think every successful startup has some new ideas but in reality, some startups do something which is already existing but they try to do it in the best way. The Discord has more than 150 million monthly active users, and 19 million active servers each week. Discord’s business model is based on the freemium business model. Discord has some of the primary features like GameBridge in which you can link your games to Discord and the company has also focused on integrating its voice chat system into some games. The main thing is that Discord provides these basic features for free.
According to the Discord website, the company has no intention of making money from it in the future. As we told you earlier that Discord is dedicated to gamers, the main target market is gamers and at the beginning of this article, we detailed to you how big is the gaming industry. Some other features like Streamkit are also provided free of cost which let the game developers list their game on the application (which can be chosen by the users as the game they’re playing at the moment), and integrate other applications like Twitch, GameWisp, etc. with the app.
How does Discord make money?
As we know Discord does not take any charges for its core features. The discord revenue model is still in progress and they are using semi freemium model instead of the freemium model. in semi freemium model they added some premium features and selling their subscription to those that want these features but discord core features are still free.
Along with that company generate a small part of its revenue from its merchandise store where they sell company-branded t-shirts, hoodies, sweatshirts, and hats.
Does Discord generate money from advertisements?
No, Discord does not generate any revenue from advertising like Facebook, YouTube, Google, and Twitter. Advertisement means placing certain ads in the application when the user uses the app so they see the advertisement. Companies pay to place their ads. The company thinks it’s unethical and advertisement is just like stealing user data and compromise their privacy
The company conduct a trial for discord Nitro on December 22, 2016, in Australia, and launched Discord nitro in 2017
Discord nitro is separated into two-tier, Discord Nitro classic and Discord nitro regular.
In Discord nitro regular you will get some additional features like, Get 2 Server Boosts and 30% off extra Boosts, premium animated emojis or you can create your own emojis, animated avatar and you can create your own avatar, streaming and screen share in high resolution, send and download big files up to 100 MB and you will get profile badge that shows to how long you have supported Discord. In discord nitro classic you will get all discord nitro regular’s features except server boost.
Discord nitro classic cost you $4.99 / month and $49.99/year. Discord nitro regular cost you $9.99/month and $99.99/year